According to Fortune Business Insights, Wax melts are pieces of scented wax that are melted to release a powerful scent into the air of residential and commercial spaces. They are used in office spaces, cafes, restaurants, and other public places to improve the overall ambience. Wax melts come in a wide range of sizes, colors, and fragrances to suit diverse preferences of individuals and enhance their overall experience. Moreover, they are longer lasting and more versatile as compared to the conventional candles, which will boost their demand.
Market Overview:
The global wax melts market size was valued at USD 1.46 billion in 2024. The market is projected to grow from USD 1.52 billion in 2025 to USD 2.12 billion by 2032, exhibiting a CAGR of 4.84% during the forecast period. North America dominated the wax melts market with a market share of 36.06% in 2024.
LIST OF KEY COMPANIES PROFILED IN THE REPORT
Segmentation:
Demand for Paraffin Wax Rises Owing to Its Widespread Use in Commercial Places
Based on product type, the market includes paraffin wax, beeswax, soy wax, and others. The paraffin wax segment is dominating the global market as this type of wax melt is extensively used in several commercial spaces, such as hotels, spas & salons, and restaurants as it can create a pleasant indoor environment.
Enhanced Mood and Energy Levels to Popularize Fresh/Citrus Fragrance Among Customers
Based on fragrance type, the market is divided into floral, fresh/citrus, fruity, and others. The fresh/citrus segment is expected to dominate the global wax melts market share as this fragrance is known to boost the mood and energy levels of individuals. This is why this wax melts of this fragrance are being widely used in aromatherapy.
Rising Network of Convenience Stores Boosts Product Sales from Retail Outlets/Offline Stores