According to Fortune Business Insights, Teeth whitening procedures are inclusive of products, including strips, rinses, gels, and whitening toothpaste that are sold in pharmacies and other retail stores. The quick advancements in technology of dental care products is set to bolster the demand for teeth whitening products, surging market growth. Moreover, advancements in whitening ingredients and agents have resulted in more effective products.

Market Overview:

The global teeth whitening market size was valued at USD 8.52 billion in 2024. It is projected to grow from USD 8.93 billion in 2025 to USD 12.77 billion by 2032, exhibiting a CAGR of 5.24% during the forecast period.

Moreover, the teeth whitening market in the U.S. is expected to grow significantly, reaching USD 2.62 billion by 2032. The demand for cosmetic dental solutions and self-care products is driving growth. Asia Pacific dominated the teeth whitening market with a market share of 33.80% in 2024.

List of Key Players Mentioned in the Report:

• Colgate-Palmolive Company (U.S.)
• Glaxo Smithkline (U.K)
• The Procter & Gamble Company (U.S.)
• Johnson & Johnson Consumer Inc. (U.S.)
• Philips Oral Healthcare, Inc. (U.S.)
• Henry Schein, Inc. (U.S.)
• Unilever (U.K.)
• KöR Whitening (U.S.)
• Opalescence (U.S.)
• Beyond Dental & Health (U.S.)
• Supersmile (U.S.)
• WhiteWash Laboratories (U.K.)
• Dentsply Sirona (U.S.)
• Beaming White (U.S.)
• Dabur (India)