According to Fortune Business Insights, global soap market is witnessing strong growth driven by rising consumer preference for colorful and fragrant bathing bars that offer moisturizing, skin whitening, and anti-aging benefits, along with the increasing demand for dishwashing and laundry soaps infused with effective ingredients like lemon for superior cleaning. However, the shift toward liquid soap products and bathing surfactants is reshaping the market, as these formats are seen as more hygienic, easier to store, and longer-lasting compared to traditional solid bars that often become slimy when wet. The convenience of travel-sized liquid soaps and soap paper strips is also fueling demand, particularly with the rise in travel and tourism. This growing utility and innovation in liquid soap products are expected to significantly boost market growth in the coming years.
Market Overview:
The global Soap Market size was valued at USD 48.05 billion in 2024. The market is projected to grow from USD 50.68 billion in 2025 to USD 76.45 billion by 2032, exhibiting a CAGR of 6.05% during the forecast period. Asia Pacific dominated the soap market with a market share of 38.88% in 2024.
List of Key Players Mentioned in the Report:
Segments:
Bath & Body Soaps Segment to Gain Traction Driven by Growing Usage of the Product
On the basis of product type, the market is fragmented into bath & body soaps, kitchen soaps, and laundry soap. The bath & body soaps segment is estimated to grow at a substantial pace over the estimated period. The rise is driven by the growing demand for bathing products.
Solid Segment to Depict Notable Growth Propelled by Traditional Usage
Based on form, the market is bifurcated into solid and liquid. The solid segment is set to expand at a considerable rate over the study period. The expansion is due to the traditional usage of solid soaps.
Household Segment to Register Substantial Growth Owing to Extensive Application