Personal care products—spanning hygiene, grooming, and beauty—play a vital role in everyday routines. Growing awareness of self-care and personal hygiene has significantly increased demand, especially for hair and skincare items, fueling market growth. While the COVID-19 pandemic initially curbed spending on non-essential products in 2020, it also heightened hygiene consciousness. This shift led to a surge in demand for sanitation-focused products, contributing to market recovery and growth later in the year.

Market Overview:

In 2024, the global personal care products market was valued at USD 379.88 billion. It is projected to rise from USD 401.57 billion in 2025 to USD 631.94 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.69% during the forecast period.

List of Key Players Mentioned in the Report:

• Reckitt Benckiser Group (U.K.)
• Unilever PLC (U.K.)
• The Procter & Gamble Company (U.S.)
• Kimberly-Clark Corporation (U.S.)
• Beiersdorf AG (Germany)
• L'Oréal S.A. (France)
• Estee Lauder Companies, Inc. (U.S.)
• Shiseido Co. Ltd. (Japan)
• Kao Corporation (Japan)
• Colgate-Palmolive (U.S.)

Key Industry Development:

In October 2023, Shiseido launched a new wellness-focused brand, Shiseido Beauty Wellness (SBW), in Japan. The company plans to expand the brand across Asia, including China, by 2025. This strategic move reflects the growing consumer interest in wellness products that support both mental and physical well-being.

Segmentation:

Skin Care Segment to Lead, Driven by its Popularity among Gen Z and Millennials